Blue Arrow

Blue arrow services were the first attempt by SBS to provide semi express service during peak hours. The scheme was modeled after London’s Red Arrow services. The Red Arrow services are peak hour semi express services designed to move maximum number of passengers per bus to the city area. It utilized dual door single deck AEC Merlins with minimum seats to pack in more standing passengers.
Unlike the Red Arrow services, the Blue Arrow services were designed to provide a fast, economical and reliable service from private residential areas to the Central Business District.
The services also aim to encourage car owners to take public transport in order to reduce congestions in the CDB.
30 buses will operate limited stops within the private residential areas and then running express to the CDB area. Mercedes OF1113s with short body length of 9m were chosen so that the buses will be able to maneuver in the narrow streets of the private residential estates :
 photo bluearrow2_zps2caf906a.jpg
Six services went into service on 28 July 1975. They are one man operated and cost 50 cents per trip. All the services will terminate at Shenton Way. Frequency is 15mins.

301 : Meyer Road next to Katong Seaview Hotel
302 : Bedok Garden, Lucky Hills
303 : Tai Kheng Gardens, Sennett Estate
304 : Serangoon Gardens, Lorong Chuan
305 : Mayflower Gardens, Sembawang Hill Estate
306 : Eng Kong Park, Dunearn Road
Time of operation :
Mon – Fri : 7 to 9am, 4.30 to7pm
Sat : 7 to 9am, 12 to 2.30pm
Two more services were added in 1976 :
307 : Chai Chee
308 : Ang Mo Kio

Some of the more popular services were converted to normal service :
304 became 107 in Jan 1978
307 became 7 in Mar 1979
308 became 138 in July 1978
The rest of the services were withdrawn due to poor ridership.

The current similar version of the Blue Arrow services are the Fast Forward, City Direct and Premium services.

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